I think being a design director means working with people to solve problems using thinking and investigation and cooperation.
I really enjoy providing inspiration, provocation and clarity in order to lead creative people to do their best work. I strive to maintain a studio culture that promotes empathy with our clients, the open sharing of ideas and joint ownership of the cool stuff that we all make together.
I currently work at Goodfolk where I lead our team of designers and together we give shape to ideas, digital experiences and brands. I work with our clients to help articulate and define briefs and then to present and evaluate work. I also collaborate with a senior team from across the business to formulate brand, digital and marketing strategies.